Read This First: Using Analytics to Improve Readership

  • Friday - 11:30 AM - 12:30 PM
  • Chicago Ballroom VII
  • #ona14stats

This session is sponsored by Media Impact Project


Analytics aren't just about driving advertising revenue. They're also about getting great stories in front of your readers. Learn how three leading experts are pushing real-time metrics to the edge of their fields, and finding ways to improve readership of important stories.

— This session will have live video

— This session will have recorded audio


Graham Tackley - Director of Architecture, Guardian News and Media
@tackers |