{"id":1454,"date":"2014-07-10T10:44:45","date_gmt":"2014-07-10T10:44:45","guid":{"rendered":"http:\/\/ona14.journalists.org\/sessions\/branded-content\/"},"modified":"2014-09-26T15:46:33","modified_gmt":"2014-09-26T15:46:33","slug":"branded-content","status":"publish","type":"ona_session","link":"https:\/\/ona14.journalists.org\/sessions\/branded-content\/","title":{"rendered":"Branded Content with Integrity"},"content":{"rendered":"<p>It can be done! We\u2019ll share some of the lessons learned as branded content departments grow in each of our organizations and offer tips to other newsrooms in how to set standards, maintain integrity and communicate the potential of branded content to both sales and editorial managers. As former journalists, we&#39;re uniquely situated to discuss how to write great content, while preserving and even fueling editorial work.<p><iframe width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/171027014&amp;color=36a0e0&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false\"><\/iframe><p><iframe width=\"560\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/MvmDAIVUad8\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1411655400,"end_time":1411659000,"moderators":[["Dani Fankhauser"]],"hashtag":["ona14brand"],"soundcloud":[],"scribble":["848252"],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona14.journalists.org\/wp-json\/wp\/v2\/sessions\/1454"}],"collection":[{"href":"https:\/\/ona14.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona14.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona14.journalists.org\/wp-json\/wp\/v2\/speakers\/1530"},{"href":"https:\/\/ona14.journalists.org\/wp-json\/wp\/v2\/speakers\/2942"},{"href":"https:\/\/ona14.journalists.org\/wp-json\/wp\/v2\/speakers\/4045"}],"https:\/\/api.journalists.org\/moderator":[{"href":"https:\/\/ona14.journalists.org\/wp-json\/wp\/v2\/speakers\/1524"}],"wp:attachment":[{"href":"https:\/\/ona14.journalists.org\/wp-json\/wp\/v2\/media?parent=1454"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona14.journalists.org\/wp-json\/wp\/v2\/tags?post=1454"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona14.journalists.org\/wp-json\/wp\/v2\/event?post=1454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}