{"id":1604,"date":"2014-07-10T10:45:09","date_gmt":"2014-07-10T10:45:09","guid":{"rendered":"http:\/\/ona14.journalists.org\/speaker\/laura-olin\/"},"modified":"2014-07-10T10:45:09","modified_gmt":"2014-07-10T10:45:09","slug":"laura-olin","status":"publish","type":"ona_speaker","link":"https:\/\/ona14.journalists.org\/speaker\/laura-olin\/","title":{"rendered":"Laura Olin"},"content":{"rendered":"<p>Olin is a veteran digital campaigner who ran social media strategy for President Obama\u2019s re-election and helped set the editorial voice for the 2012 campaign&#39;s digital communications. Her social media team ran everything from the @BarackObama Twitter account to the Joe Biden Facebook page and the Barack Obama Tumblr. They grew the campaign\u2019s social media followings by 40 million; raised millions of dollars over social media; pioneered the use of Tumblr, Instagram, Spotify, and Pinterest for presidential campaigns; and created the most-retweeted and most-liked Twitter and Facebook posts in both networks\u2019 history (until Ellen and the 2014 Oscars, that is). Olin now works with fellow Obama alumni at Precision Strategies, a strategic consulting firm. A native of Finland, she became a U.S. citizen in 2008 in time to cast her very first vote as an American for Barack Obama.<\/p>\n","protected":false},"featured_media":19978,"template":"","meta":{"start_time":0,"end_time":0,"moderators":[],"hashtag":[],"soundcloud":[],"scribble":[],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"Social Media Director","organization":"Obama 2012","website":"http:\/\/www.lauraolin.com","twitter":"lauraolin","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"event":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona14.journalists.org\/wp-json\/wp\/v2\/speakers\/1604"}],"collection":[{"href":"https:\/\/ona14.journalists.org\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/ona14.journalists.org\/wp-json\/wp\/v2\/types\/ona_speaker"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ona14.journalists.org\/wp-json\/wp\/v2\/media\/19978"}],"wp:attachment":[{"href":"https:\/\/ona14.journalists.org\/wp-json\/wp\/v2\/media?parent=1604"}],"wp:term":[{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona14.journalists.org\/wp-json\/wp\/v2\/event?post=1604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}