Chat Apps: New Frontiers of Mobile Audience Engagement

  • Friday - 2:30 PM - 3:30 PM
  • Chicago Ballroom IX
  • #onachats

This session is sponsored by CNN Newsource

In many parts of the world, mobile has leapfrogged PCs and desktop computers. Start-ups in Africa and Asia have developed innovative apps and services to deliver content to more than 2 billion users. Larger media organizations such as the BBC are thinking about how these applications can help them reach new audiences -- not just in Africa and Asia, but in the West as well -- and how to tailor content for these new platforms.

Slides for this session can be found here.

— This session will have live video

— This session will have recorded audio

Speaker

Trushar Barot - Apps Editor, BBC World Service and Global News
@Trushar | http://www.linkedin.com/in/trusharbarot