Suggestion

Hot Financial Topics: Forget Wall Street—it’s all about Main Street!

This is for a Panel in the category for a Beginner audience.

Sure, economic recovery is inching forward but many Americans still are experiencing a household recession. Your audience remains interested in financial stories and the personal finance landscape is rich with content. From the implementation of health insurance changes to the crushing burden of student loan debt, there are a multitude of opportunities to connect with your audience. This session is a story idea exchange led by those who make a career covering financial topics.

You do not need a degree in economics to tell the stories your audience is truly interested in. Both seasoned personal finance experts and those who “tinker” with the topic must know how to connect with their audience, improve their storytelling skills, and make financial coverage actionable and useful.

Join the discussion on how to:
· connect with your audience though social media

· personalize and localize national stories

· Incorporate video and implement podcasts on your site

· build your blog

· vet resources

How does your submission contribute to the diversity of the conference?

SABEW and NEFE value diversity and work with hundreds of members from UNITY organizations including the National Association of Black Journalists, National Association of Hispanic Journalists, Asian American Journalists Association and Native American Journalists Association

What will your audience have gained by the time your session is over?

Suggested Speakers

Marty Wolk

Paul Golden

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