App Roulette: How Do I Know if My Product Will Succeed?

This session is sponsored by Media Impact Project

To app or not to app, that is the question. You're ready to prototype or release your news app, but have no process for predicting whether it will succeed. Will Sullivan has launched hundreds of apps and digital products around the world and will walk you through research to help guide your product development decisions and launch plans and metrics for analyzing success, whether in small or large newsrooms.


Will Sullivan - Director of Mobile, Broadcasting Board of Governors
@Journerdism |