Hyper-accurate indoor location and the merging of digital and physical commerce is the next battleground for Apple, Google, Amazon and the other Internet giants. Apple has introduced this as iBeacons, but the underlying Bluetooth Low Energy (BLE) technology is open to anyone and works across hundreds of current mobile devices. We'll discuss business and development lessons about how to develop consumer and advertiser-focused products while this ecosystem is still in its infancy.
Slides for this session can be found here.
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[youtube https://www.youtube.com/watch?v=wiyySGPNzEA&w=560&h=315]
— This session will have live video
— This session will have recorded audio
Speaker
Damon Kiesow - Senior Manager Mobile Initiatives, McClatchy Interactive
@dkiesow | http://www.mcclatchyinteractive.com/