Building the Attention Economy: Practical Applications for Your Team with Chartbeat

  • Thursday - 11:00 AM - 11:30 AM
  • Sheraton Ballroom IV
  • #ona14mw

Join the Chartbeat team for a discussion about creating the right content and advertising goals and measuring their success using true, quantifiable audience engagement — how much time they spend, on a second-by-second basis, actively consuming that content. We’ll be breaking down the research behind the Attention Web and walking through how Chartbeat tools can help editorial, display and native teams take advantage of attention metrics to boost return visits, build loyalty across platforms (including mobile) and formats (including video) and prove the true worth of their ad campaigns. Oh, and we'll also share with you some of our newest product features and data science research.