Media companies are making money and building relationships with their audiences by throwing in-real-life events. Get practical advice to take back to your newsrooms on where to start, pitfalls to avoid and lessons learned.
Slides for this session can be found here.
[soundcloud url="https://api.soundcloud.com/tracks/171027423" params="color=36a0e0&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%" height="166" iframe="true" /]
[youtube https://www.youtube.com/watch?v=DhBccT011E4&w=560&h=315]
— This session will have live video
— This session will have recorded audio
Speakers

Olivia Allen-Price - Interactive and Engagement Producer, KQED - Bay Area NPR and PBS station
@oallenprice | http://www.oliviaallenprice.com/

Chad Graham - Director of News Content Marketing, azcentral.com/The Arizona Republic
@chadgraham2 | http://www.azcentral.com

Brenda Williams-Butts - Senior Director of Community Engagement & Audience Development, New York Public Radio
@bwilliamsbutts | http://www.wnyc.org