Alyssa Meritt

Meritt has spent the last 15 years working at various advertising agencies and digital media companies on the agency-side, client-side, and as an entrepreneur. As a Digital Strategist at Urban Airship, Meritt partners with enterprise clients to deliver tailored, digital marketing strategies that increase mobile app engagement. This includes defining KPIs, utilizing research, trends and data on markets, consumers and culture, and ultimately inspiring clients to incorporate a profitable relationship-based mobile strategy into their core marketing mix. Meritt's client experience spans a diverse set of vertical industries, including brands such as The Times, CBS, the NBA, NASCAR, Bank of America, BCBS, Dunkin’ Donuts, PayPal, Caesar’s Entertainment, Abercrombie + Fitch, Neiman Marcus, Novartis, Biogen, and Comcast.