Mendoza's role is to increase side-door traffic through social to the digital CNN properties. Sometimes this looks like trying new platforms, sometimes it means helping find the perfect hashtag. Mendoza's other skills include finding and negotiating with third-party social business partners, building internal awareness of social media traffic opportunities and identifying trends to drive editorial decision-making. Before coming to CNN, Mendoza was an online content producer at the North County Times, where she did social media and online community management. She has more than 10 years experience in print, broadcast and new media journalism, blending these disciplines to produce engaging and responsive coverage.