Laura Olin

Olin is a veteran digital campaigner who ran social media strategy for President Obama’s re-election and helped set the editorial voice for the 2012 campaign's digital communications. Her social media team ran everything from the @BarackObama Twitter account to the Joe Biden Facebook page and the Barack Obama Tumblr. They grew the campaign’s social media followings by 40 million; raised millions of dollars over social media; pioneered the use of Tumblr, Instagram, Spotify, and Pinterest for presidential campaigns; and created the most-retweeted and most-liked Twitter and Facebook posts in both networks’ history (until Ellen and the 2014 Oscars, that is). Olin now works with fellow Obama alumni at Precision Strategies, a strategic consulting firm. A native of Finland, she became a U.S. citizen in 2008 in time to cast her very first vote as an American for Barack Obama.