This is for a Workshop in the category for a Intermediate audience.
How well has your newsroom helped your local community to understand and prepare for the risks of extreme weather and climate change? This half-day workshop will help you to better cover these complex issues by listening to and building engagement with your audience. You’ll get hands-on experience in how to use the tested methods of design thinking to more clearly understand your target audience. You’ll then learn how to smartly brainstorm product ideas, prototype those ideas and then build the information products and services your community will need to grapple with this all-important set of issues. You’ll leave the workshop with a step-by-step guide and set of best practices for running your own local design-thinking/climate workshops, to allow you to tap into the know-how and values of your community. Your newsroom can then turn the challenges of adapting to climate change into opportunities for better connecting with your community and providing it the information it needs to manage this critical threat.
How does your submission contribute to the diversity of the conference?
One of the challenges newsrooms face is reaching new local communities outside their traditional audiences. By providing news organizations with a way to think about, explore and connect with the broad range of constituencies affected by extreme weather and climate change, this workshop offers newsrooms a way to diversify the kinds of coverage they provide and the kinds of communities they reach, especially more vulnerable populations. Workshop facilitators at the conference not only themselves come from diverse backgrounds, in terms of race and gender, but also bring knowledge of and tools for how to identify and work with diverse communities on a local basis.
What will your audience have gained by the time your session is over?
Suggested Speakers
Reggie Murphy | @reggiemurphy