This is for a Panel in the category for a Intermediate audience.
Since The Daily tried then failed to deliver a successful daily news product via a tablet app, other organizations have tried various models. Many news organizations have created tablet apps that simply pull in web feeds to try to create a touchscreen experience for people who prefer tablets, but others are attempting to create edition-based apps designed specifically for touch and explore on a tablet with a different experience than replicating the web. While the magazine industry is putting out slick editions using tools such as Adobe DPS and MagPlus on a weekly or monthly schedule, can daily news organizations put one out daily? The panellists will present and discuss different models from different parts of the world: The Daily Mail in the UK (a big investment, large staff, replicating the newspaper using DPS); La Presse in Montreal, which spent $40 million and three years developing a proprietary app that it hopes will replace its print edition; The Ottawa Citizen, the first of Postmedia Inc.’s eight markets to launch (in May 2014) a DPS-based edition as part of a full 4-platform strategy of mobile, tablet, print and web; and the Arizona Republic, a Gannett property that publishes AZ Today.
Joe Zeff, meanwhile, is creating new forms of storytelling altogether with clients like PBS, creating an ‘appumentary’ using his company’s advanced approaches to interactivity and engagement on bespoke, topic-based apps.
Mario Garcia could be the moderator of the panel. As one of the first to examine the possibilities of the iPad as a storytelling device and a consultant to many news organizations, Garcia can give a global view, geographically and in terms of trends. What are the pros and cons of these approaches? What do news organizations lose in engagement using app-based editions, given their somewhat closed environments? What do they gain in attracting audiences that prefer edition-based versions of their daily news versus the constantly moving web? And does it pay? What’s it like to report for one?
How does your submission contribute to the diversity of the conference?
The panel is international -- Canada, USA, UK -- and has a diversity of gender with women and men presenting, a diversity of culture and language (French-Canadian, English-Canadian, Hispanic American, American, British).
What will your audience have gained by the time your session is over?
Suggested Speakers
Carl Neustaedter | @carlneustaedter
Yann Pineau | @Yann_Pineau
Keira Nothaft | @KeiraNothaft
Paul Field | @paulfield01
Mario Garcia | @DrMarioRGarcia
Joe Zeff | @joezeffdesign