Suggestion

Is anybody listening? Building a podcast brand

This is for a Panel in the category for a Beginner audience.

Great podcasts can be successful endeavors without attracting millions of users. The key is building a devoted core audience that is highly engaged with your content. This session will draw on expertise from public radio podcasters on building a brand that listeners love. The three areas we will address are how to draw listeners into a relationship with your show, how to engage with listeners off mic and online, and how to put your fans to work for you as brand evangelists, ambassadors, investors and co-creators.

How does your submission contribute to the diversity of the conference?

Our panel of public media hosts and podcasters offer ONA attendees a diverse perspective in terms of medium (digital audio) and funding model (non-profit). Our panelists also reflect diversity in gender, age, ethnicity and experience.

What will your audience have gained by the time your session is over?

Suggested Speakers

Andrew Gill | @andrewgill

Mike Danforth | @htde

Jim DeRogatis | @jimderogatis

Tricia Bobeda | @triciabobeda

This American Life Producer

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