This is for a Speaker in the category for a Beginner audience.
There’s more than 7.2 billion humans on earth but only about 2 billion currently have access to the Internet. This session will discuss real world lessons, experiments and strategies for building technologies to serve what Facebook’s Mark Zuckerberg refers to as “The Next 5 Billion Internet Users.” In emerging markets, audience’s first experiences with digital news is often through mobile devices; forget ‘mobile first’ these are the ‘mobile-only,’
The Mobile-Only often also face many challenges with bandwidth, financial costs, technological barriers, unstable infrastructure and security and government circumvention issues. Slapping a responsive template on your site and calling it a day will not work for them. Come learn about multi-platform strategy, metrics for success and tools developed to reach emerging and closed media markets as they quickly leap the digital divide. Also find out which of these tools and strategies you can apply right now for audiences in your own backyard.
How does your submission contribute to the diversity of the conference?
This session will cover frequently overlooked but important diversity topics including: international audiences, emerging markets, low bandwidth and low tech solutions, non-traditional tech (and non-sexy tech... no drones or Google Glass here, folks), mobile content strategy and optimization, poor and oppressed audiences, languages and typesets that the leading device manufacturers don't even support.
What will your audience have gained by the time your session is over?
Suggested Speakers
Will Sullivan | @Journerdism