Branded Content with Integrity

  • Thursday - 2:30 PM - 3:30 PM
  • Chicago Ballroom VII
  • #ona14brand

It can be done! We’ll share some of the lessons learned as branded content departments grow in each of our organizations and offer tips to other newsrooms in how to set standards, maintain integrity and communicate the potential of branded content to both sales and editorial managers. As former journalists, we're uniquely situated to discuss how to write great content, while preserving and even fueling editorial work.

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— This session will have live video

— This session will have recorded audio


Nisha Gopalan - Creative Strategist + Branded Content Manager, New York Media
@nishagopalan |


Dani Fankhauser - Branded Content Editor, Bustle
@danifankhauser |