Zammit began her career writing obituaries for the MetroWest Daily News. Yes, really. And she thanks those desk editors every day for teaching her the nuts and bolts of great writing. Prior to launching the Content Studio at Digiday.com, she earned her master's in Journalism from Northwestern and covered the advertising industry at Adweek Magazine. She also worked as a trends reporter and writer for global advertising agencies JWT and Havas. Zammit firmly believes that the best content marketing is more content than marketing.