Keynote: Can You Tell Me How To Get To … Our Next News Audience?

  • Saturday - 1:00 PM - 2:00 PM
  • Chicago Ballrooms
  • #ona14sesame

Our Saturday lunch keynote is a very special one. The folks from Sesame Workshop will talk about what it takes to continually innovate for more than four decades, as well as how to reach our tiniest digital natives -- and future news audience -- who are interacting with emerging tools as early as five years of age. Expect insightful discussions, fun, and yes ... Muppets. A note for parents: children are welcome to attend, but please be aware the performers won't be hidden by a screen! If this might upset your child, please use your judgment on whether or not they should attend this session.

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— This session will have live video

— This session will have recorded audio


Carol-Lynn Parente - Senior Vice President & Executive Producer, Sesame Workshop

Christine Ferraro - Script Writer and Lyricist, Sesame Workshop

David Rudman - Performer, Sesame Workshop

Abby Cadabby - Fairy-in-Training, Sesame Workshop

Cookie Monster - CFO (Chief Food Officer), Sesame Workshop


Michael Davis - Executive Editor, Statesman Journal Media
@MDavisSJ |