Reggie Murphy

  • Principal Consultant, Research & Strategy
  • Electronic Ink

In his current role, Murphy pursues his passion to understand people's desires and expectations to design more simple, delightful, and engaging experiences for them. He is primarily responsible for leading teams in conducting research on business and user needs and applying those insights to Electronic Ink’s design and innovation process. Murphy is a fifteen-plus year consumer research veteran, specializing in user experience, human-centered design and innovation, ethnography and quantitative research methods. Prior to joining Electronic Ink, Murphy led the corporate research team at Gannett Co. Inc. He began his career with media research and consulting firm, Frank N. Magid Associates.